Short Evolution of Skate Shoes

Of course we are measuring skate shoes here on the blog. It seemed like twenty years ago, Converse was the choice of kicks. It was the beginning of such companies of VANs and Vision, some who are still around today. I admit, cons were my first, then I graduated to Vision which looked eerily similar to Converse basketball shoes.

Over the years, skate shoes have become much more high-tech, giving the rider more feel and durability, without sacrificing comfort. Of course back then a pair of skate shoes were around 40$ and now the average price is somewhere around 70$. Skate shoes have evolved in such a way that the now lifestyle business has made its move into multiple channels of the sports segments.

With DC Shoes coming out as one of the biggest juggernauts, DVS is following suit with similar marketing strategies. They are both crossing over into the active lifestyle. It is BMX and Mountain Biking, Motocross and Snowboarding. The average consumer is blasted with these brands in each of his or her favorite sport.  Skate shoes have crossed the normal barrier of sport specific and has made a releavant fashion statement across the retail and lifestyle industry. Follow us for more industry news.

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